Resources » Brand Guidelines

Brand Guidelines

BP LogoThe Bethel Park School District is visually represented through a series of logos and wordmarks that establish its brand identity. This guide serves as a resource for Bethel Park School District employees, affiliated organizations, external entities, and vendors to ensure consistent use within approved color schemes.

Use of the district's logos and wordmarks is encouraged when these guidelines are followed. Logos and wordmarks are trademarks of the Bethel Park School District, and any deviations from these guidelines without approval from the superintendent or communications director are strictly prohibited.

Logos and wordmarks may be used in combination but must not be redrawn, reconstructed, or modified in any way. Additional wording or images added behind, within, or around the logos and wordmarks require prior approval from the superintendent or communications director.
 
File types and variations of each logo and wordmark are accessible by clicking on the respective graphic below.
Primary Institutional Logo
Secondary Institutional Logo
WORDMARK LOGOS

In 2022, Creative Zip, under the direction of James Cromie, designed the block institution-related wordmarks below. They are out of the Factoria Bold font family. In 2025, Pro Knitwear created the script wordmarks used exclusively for athletics. They employ the Industry font with some optional flourishes.

Depending on printing limitations, they can be modified as grayscale, all black, or all white.

Wordmark - Bethel Park School District
Athletics Wordmarks White Background
ATHLETICS LOGOS

Bethel Park’s boys and girls athletic teams are officially called the Black Hawks (always two words), though Hawks is also acceptable.

 

The late Ned Garnhart, a former Bethel Park High School art teacher, is credited with creating the original hawk logo in the late 1980s as a stencil for garbage cans on the old campus. However, according to his close associates, it was never intended to serve as a logo. Still, it was adopted as an official district logo in the mid-1990s. In 2022, the logo was designated for athletics only and should not be used to represent the district, any of its programs or clubs, or its schools.

 

In 2025, the logo was modernized by Pro Knitwear's Noah Knerr with a fiercer-looking hawk, and a long-requested secondary hawk logo was introduced. The secondary hawk logo may be used for non-athletics-related purposes. For printing purposes, the logos may appear in grayscale, all black, or all white, but may not be altered in other ways (e.g., overlays). Also, according to cherished tradition, the hawk’s beak must always face left—never right! That is a nod to the school's abiding respect and reverence for its storied past.

Fierce Hawk
Secondary Athletics Logo
PRIMARY COLORS

The Bethel Park School District's official colors and athletic teams are Black and Bethel Park Orange. Bethel Park Orange is a red-based orange that is more vibrant than most orange shades. In 2015, the NFL's Cleveland Browns football team switched to that shade of orange. However, the district first used it in the 1960s.

Any combination of Black and Bethel Park Orange is a district-approved color scheme. 

 

Primary Color 1 Primary Color 2
Black Bethel Park Orange
Pantone: PMS Black 6 C Pantone: PMS 2028 C
Hex Color: #000000 Hex Color: #FF3C00
CMYK: 0, 0, 0, 100 CMYK: 2, 93, 100, 0
RGB: 0, 0, 0 RGB: 255, 60, 0
Thread: Black Thread: Orange
Black Square Bethel Park Orange

 

ACCENT COLORS

Bethel Park School District and its athletic teams also approve of the use of accent colors in some applications: white, cream, gray, and silver.

Accent Color 1 Accent Color 2 Accent Color 3 Accent Color 4
White Beige Gray Steel
Pantone:
PMS 000 C		 Pantone:
PMS 155 C		 Pantone:
PMS 424 C		 Pantone:
PMS 8180 C
Hex Color:
#FFFFFF		 Hex Color:
#EFD19F		 Hex Color:
#666666		 Hex Color:
#B0B7BC
CMYK:
0, 0, 0, 0		 CMYK:
4, 10, 18, 5		 CMYK:
56, 47, 47, 15		 CMYK:
3, 0, 0, 32
RGB:
255, 255, 255		 RGB:
239, 209, 159		 RGB:
102, 102, 102		 RGB:
176, 183, 188
Thread: White Thread: Cream Thread: Gray Thread: Silver
White Beige Gray Steel

 

RETIRED LOGOS


Bethel Park has used various logos over the years, including a lowercase interlocking "bp," the lowercase interlocking "bp" overlaid with the hawk's head, a flying hawk, and many others. Before 1964, the school district was called Bethel School District and had several different color schemes and mascots before settling on Black and Orange and Black Hawks as its official colors and name. Please do not use those former colors or logos without the school district's express consent.  Also, please do not create a new logo to represent Bethel Park Schools, its teams, or extracurricular activities. Only use the logos above to represent Bethel Park School District, its schools, athletic teams, or extracurricular activities.

ACCESSIBILITY CONSIDERATIONS

Always consider accessibility at every step of your design process. When making color decisions, use this checker to ensure your piece provides enough contrast.

You should also ensure that other design and/or copy elements convey meaning. Avoid relying solely on color to communicate.