Brand Guidelines

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The Bethel Park School District is visually represented through a series of logos and wordmarks that establish its brand identity. This guide serves as a resource for Bethel Park School District employees, affiliated organizations, external entities, and vendors to ensure consistent use within approved color schemes.

Use of the district's logos and wordmarks is encouraged when these guidelines are followed. Logos and wordmarks are trademarks of the Bethel Park School District, and any deviations from these guidelines without approval from the superintendent or communications director are strictly prohibited.

Logos and wordmarks may be used in combination but must not be redrawn, reconstructed, or modified in any way. Additional wording or images added behind, within, or around the logos and wordmarks require prior approval from the superintendent or communications director.

File types and variations of each logo and wordmark are accessible by clicking on the respective graphic below.

PRIMARY LOGO

The Bethel Park School District's primary logo is the black and orange BP roundel logo shown. It was designed by Nancy Kavinsky of Creative Zip, Ltd., in 2022, under the direction of communications director James Cromie. After the pandemic, district officials thought it was time to refresh the school district's brand identity. However, the school district's leadership also agreed that staying true to Bethel Park's cherished tradition was essential.

The outer text uses the Factoria Bowl typeface Times, while the overlapping "BP" portion features the modern serif typeface Graduate. This symbolizes the blend of tradition and innovation.

The logo was based on the school district's original, created in 1964 after it changed its name from Bethel High School to Bethel Park High School. It should be used exclusively to represent the Bethel Park School District. Depending on printing limitations, it can be modified as all black or white.

SECONDARY LOGO

The Bethel Park School District varsity logo is a variation of the varsity letter awarded to student-athletes since the district's 1964 inception. The origin of this design dates back to the first letter winners of Bethel Park High School. This logo, which features the modern serif typeface Graduate, is the most flexible in the district's catalog. It may be used to represent the district, any of our schools, athletics, and other extracurricular activities. Depending on printing limitations, it can be modified as all black or white.

WORDMARKS

In 2022, Creative Zip, under the direction of James Cromie, designed the block wordmarks below. In 2023, NAME, under the direction of athletic administrators Dan Sloan and Laura Grimm, created the script wordmarks used exclusively for athletics. Depending on printing limitations, they can be modified as all black or white.

ATHLETICS LOGO

Bethel Park's athletic teams are officially called the Black Hawks (always written as two words), though "Hawks" is also acceptable.

The late Ned Garnhart, a former Bethel Park High School art teacher, created the primary athletics logo. Originally designed as a stencil for garbage cans on the old BPHS campus, it first appeared in the late 1980s and was adopted as an official district logo in the mid-1990s. In 2022, the logo was designated strictly for athletic purposes and should not be used to represent our schools. Depending on printing limitations, it can be modified as all black or white. It may not have other modifications, such as a BP overlaid.

PRIMARY COLORS

The Bethel Park School District's official colors and athletic teams are Black and Bethel Park Orange. Bethel Park Orange is a red-based orange that is more vibrant than most orange shades. Although the Cleveland Browns football team switched to that shade of orange in 2015, the district first used it in the 1960s.

Any combination of Black and Bethel Park Orange is a district-approved color scheme.

Primary Color 1	Primary Color 2
Black	Bethel Park Orange
Pantone: PMS Black 6 C	Pantone: PMS 2028 C
Hex Color: #000000;	Hex Color: #FF3C00;
CMYK: 0, 0, 0, 100	CMYK: 2, 93, 100, 0
RGB: 0, 0, 0	RGB: 255, 60, 0
Thread: Black	Thread: Orange

ACCENT COLORS

Bethel Park School District and its athletic teams also approve of the use of accent colors in some applications: white, cream, gray, and silver.

Accent Color 1	Accent Color 2	Accent Color 3	Accent Color 4
White	Cream	Gray	Silver
Pantone: PMS 000 C	Pantone: PMS 468 C	Pantone: PMS 424 C	Pantone: PMS 8180 C
Hex Color: #FFFFFF;	Hex Color: #FDF9D8;	Hex Color: #666666;	Hex Color: #B0B7BC;
CMYK: 0, 0, 0, 0	CMYK: 6, 8, 23, 0	CMYK: 56, 47, 47, 15	CMYK: 3, 0, 0, 32
RGB: 255, 255, 255	RGB: 253, 249, 216	RGB: 102, 102, 102	RGB: 176, 183, 188
Thread: White	Thread: Cream	Thread: Gray	Thread: Silver

COLOR COMBINATIONS

Any combination of black and orange is a district-approved color scheme. Color schemes beyond any combination of black and orange require the approval of the superintendent and/or the director of communications. Black, orange, and official other accent colors examples are shown below.

RETIRED LOGOS

Bethel Park has used various logos over the years, including a lowercase interlocking "bp," the lowercase interlocking "bp" overlaid with the hawk's head, a flying hawk, and many others. Before 1964, the school district was called Bethel School District and had several different color schemes before settling on Black and Orange. Please do not use those former colors or logos without the school district's express consent. Also, please do not create a new logo to represent Bethel Park Schools, its teams, or extracurricular activities. Only use the logos above to represent Bethel Park School District, its schools, athletic teams, or extracurricular activities.

ACCESSIBILITY CONSIDERATIONS

Always consider accessibility at every step of your design process. When making color decisions, use this checker to ensure your piece provides enough contrast.

You should also ensure that other design and/or copy elements convey meaning. Avoid relying solely on color to communicate.