Clinique, an offshoot of the Estee Lauder Company, was founded in 1968. It’s charter, which is somewhat different than most cosmetic companies, is to meet individual skin care needs. Rather than selling a universal solution to all customers regardless of skin type, Clinique, with its unique line of skin care products, seeks to customize its approach to skin care, to the specific individual.
	Clinique’s cleansers cater to those who feel their skin is subjected to enough abuse in daily life, without subjecting it to more in the processes of taking care of it. For instance, Clinique’s, Naturally Gentle Eye Makeup Remover, is perhaps the world’s most gentle eye make up remover. Instead of a thin solvent, it is a rich and creamy lotion which spreads evenly and quickly to remove all signs of makeup.

			In 1999, one of Clinique's biggest product introductions was Stop Signs, heralded as its first anti-aging serum. Said to "make time stand still", Stop Signs tackles the signs of aging in three steps. It first repairs the appearance of fine lines and wrinkles. Step two works to even out skin tone and correct discoloration, thanks to mulberry root, grape extract and vitamin C and step three prevents future skin damage from becoming visible with Lauder's SU.VI.MAX Complex, a blend of anti-oxidants that targets the chain reaction set off by environmentally-triggered free radicals in the skin. Even though skin  care is the major selling product of Clinique, the also have many types of makes and colors that enhance and bring out your natural beauty.