Ford built the first Mustangs in three different styles.  The styles were called faces.  Ford called them the three faces of Mustang.  

One of the faces was the affordable Mustang.  Another face was the luxury Mustang.  A third face was the sporty Mustang.  By building three models, Ford tried to make everyone a buyer.
The affordable Mustang: The affordable Mustang was designed to appeal to the average car buyer.  It looked nice.  It did not cost too much.  It had wall-to-wall carpeting, bucket seats, and a sporty steering wheel.  Many people wanted the affordable car.  Ford had to build new plants to fill all the orders. 

The Luxury Mustang: Buyers could change the Mustang's appearance.  People who wanted a luxury Mustang could pick their own package of options.  A V-8 engine was one of the options.  Buyers could choose from different transmissions.  Power steering was anther option.  An AM radio with push buttons was one option.  Many buyers added pinstripes and air conditioning.
The most prized option was the deluxe interior.  The deluxe interior had five dials on the instrument panel.  It had a steering wheel that looked like it was made of wood.  A herd of running horses was embossed on the seats.  Every Mustang had a sporty looking interior.  Cars with deluxe interiors are now rare.  They are collectibles. 

The Sporty Mustang: The third style was the sporty mustang. It had a long had a long hood and a fastback.  Even the interior was sporty.  It had bucket seats and a stylish instrumental panel.  The sporty look is what made the Mustang famous.  No other car looked like it.  Iacocca's dream had come true.

 

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