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MISSION: To lead an educational partnership with the Community, maintaining an environment that challenges all students to reach their potential as lifelong learners and responsible members of society.

Marketing

Marketing Courses

The Marketing Program is an exciting, fast-paced, career-focused program opening doors to many career and post-secondary opportunities. Marketing activities are found in every type of business from retail stores to the doctor’s office, the engineer’s lab and the sports and entertainment field. Students will learn the benefits of marketing to our society and to them personally. Students will study the various functions of marketing in relationship to their specific career interests.

The marketing curriculum also provides qualified students with part-time job opportunities, which are directly related to their classroom instruction. Students also have the opportunity to participate in Bethel Park High School’s DECA Chapter. DECA is an association of marketing students. 


COURSE NAME

COURSE NUMBER

SEMESTER

GRADE

LEVEL

CREDITS

Introduction to Marketing

860

3

9 10 11 12

1 – 3

1

Introduction to Marketing: Are you interested in majoring in Marketing or Business in college? If so, this is the course for you! Get a head start on your college classmates by acquiring knowledge of basic marketing and business concepts. Explore the world of marketing through real-world case studies and hands-on projects in the fields of entertainment, sports, fashion, travel and technology among others. You will use your creativity and computer applications to create many business documents, promotional items and presentations. By enrolling in Introduction to Marketing you may become a member of BPHS’s DECA Chapter. DECA provides you with the opportunity to apply the knowledge and skills you learn in the classroom in a real-world setting. DECA Conferences are an excellent way for you to gain self-confidence and experience for college and the career of your choice. 

 

COURSE NAME

COURSE NUMBER

SEMESTER

GRADE

LEVEL

CREDITS

Advertising and Marketing Applications

861

3

10 11 12

1 – 3

1

Advertising and Marketing Applications: Continue your exploration of Marketing and Business in Market Theory. You will apply your marketing knowledge to create fun, effective and dynamic hands-on projects including: an advertising campaign, a 3-D store design, as well as display and promotional materials for the BPHS DECA Chapter. The class will also plan and host a special event at the end of the school year – the Annual DECA Banquet. Case studies and real-world examples will be emphasized in subjects such as: Advertising, Public Relations, Event Planning, International Marketing, and Pricing and Cost Analysis. Course work will be completed through classroom instruction and computer applications using both PCs and MacsAs a second year marketing student you will be able to achieve further excellence in DECA! Prerequisite: Introduction to Marketing

 

COURSE NAME

COURSE NUMBER

SEMESTER

GRADE

LEVEL

CREDITS

Marketing Through Technology

863

3

11 12

1 – 3

1

Marketing Through Technology: As a Marketing Through Technology student you will have the opportunity to use your marketing and business knowledge to complete college-level projects. Have you ever wondered how a business knows what product you want, where you want to buy the product and how much you want to pay for the product? You will begin the year investigating one of these marketing questions by completing a Marketing Research Project. You will uncover a marketing problem, collect data, analyze the data, create graphs and write a final report and recommendations for your client. The project will expose you to different technologies and computer software including: video and digital camera operation; Microsoft Word, Excel, Access and PowerPoint; and statistical significance calculators. E-Commerce is another major component of this course. You will explore new and innovative technologies business’s use to reach and communicate with consumers. This will also help you become a more informed consumer. You and your classmates will serve as webmasters for the Marketing Department’s webpage, create and distribute the Marketing Department’s E-Newsletter (using Adobe software products) to current and former students, provide informative and promotional Twitter updates from the DECA Chapter’s Twitter Page and submit content for PA DECA’s Blog. This course meets the Science and Technology credit. Prerequisite: None

 

COURSE NAME

COURSE NUMBER

SEMESTER

GRADE

LEVEL

CREDITS

Marketing Cooperative Work Experience

870

3

11 12

1 – 3

1

Marketing Cooperative Work Experience: As a marketing co-op student you will maintain a job throughout the year according to your career objective in the field of marketing or business. Since marketing is briefly defined as all those activities that take place between the producer and the consumer, the students have a wide variety of business situations in which to apply the principles learned in the classroom to the work place. This course combines the school-based classroom learning with a supervised work-based learning experience. This involves a planned partnership with specified connecting activities, responsibilities, and work place hour commitment among the student-learner, parents, school, and employer. Students may be scheduled for an early release to report to their employer for work experience. Prerequisite: Introduction to Marketing

 
COURSE NAME

COURSE NUMBER

SEMESTER

GRADE

LEVEL

CREDITS

Big Data and Data Analytics

880

1 / 2

11 12

1 – 3

1

Big Data and Data Analytics: Learn about one of the fastest growing industries and careers through first-hand experience and hands-on projects in this new course for Fall, 2016!  Big Data and Data Analytics introduces students to the field through interdisciplinary class work, field trips, guest speakers and projects. Students learn basic background information regarding data analytics and then apply the knowledge to their areas of interest, working on projects and cooperating directly with local companies to identify possible opportunities where data analytics can be applied This course will provide you with skills needed to: uncover research problems, research and collect data, create and manipulate Microsoft Excel and Google Doc Spreadsheets, analyze data, create visualizations using Tableau software, and provide recommendations based on the analysis. This Course takes a unique approach as it will expose students to both business and science applications. Also, students will be eligible to participate in The Pittsburgh Dataworks Big Data Jam competition if interested.


Information note regarding related activity:

DECA, an Association of Marketing Students

Be a member of DECA, an international organization for students, along with 170,000 other marketing students worldwide. You will make new friends, have fun, and travel to places such as Hershey, Anaheim, Orlando, Denver, Salt Lake City, Louisville and Nashville. Students in the marketing courses are eligible for membership. DECA is designed to enhance a specific career objective in marketing, management, or business. DECA activities provide you with an opportunity to develop and showcase your leadership abilities and academic achievements as well as develop your social skills. As a DECA member you will be encouraged to demonstrate your skills and knowledge in a variety of competitive events, beginning with a local competition followed by state and national competition. Pennsylvania DECA awarded over $5000.00 in scholarships last year and the national organization presented students with over $250,000.00 in scholarships and awards.